In today’s hypercompetitive education environment, it’s never been more important to tell your district’s story. In order to do that well, you have to know what’s going on across each one of your campuses.
What you may not realize is that there is a cadre of people who can serve as essential conduits between what happens in classrooms and the strategic messaging at the district level. These people are your school principals.
When you think about it, principals have a unique position. While they often serve as part of a district’s executive cabinet, they spend most of their time bouncing between classrooms and meeting with families. They’re familiar with your school board, yet can tell you the names and describe the personalities of many of their students. They’re your most valuable recruiters and also confidants to many struggling parents.
We’ll explore the power of principals in an upcoming webinar with William D. Parker, host of the Principal Matters podcast, taking place on April 24th at 11am CST.
Parker and Apptegy’s Jamie Ronck (a former principal herself!) will explain how to activate these untapped marketers in your district. Principals are a pivotal part of your district’s strategy for creating and sharing everyday school experiences. We’ll dive into how these experiences strategically build into a stronger narrative for your district.
